Several eCommerce website owners lose hope when their site is not getting the attention it deserves. Technically, it is a normal state of mind when you are excited to launch an eCommerce store and are looking forward to deriving the most profit out of it.
The Google algorithm changes fairly fast so it is essential to be aware of the current trends in order to modify your online store to the latest trends. It could take significant work if you gain higher social media visitors to your site.
There are around 12 and 24 million active eCommerce stores worldwide currently apart from the new stores that are constantly launching every day. When eCommerce store owners realize how strong their competition is, their confidence is massively shaken.
But the key to success is consistency.
If you own a Shopify store, you should initially be looking forward to Shopify SEO to make sure your first step toward success is carefully completed.
But, here’s the most interesting part most store owners are unaware of. There’s a good chance that not all 12-24 million stores use the marketing and advertising tools they have at their disposal.
If you have done solid brand and audience research, using the appropriate strategies for marketing instead of working continuously all day to improve awareness of your online store, you can easily rise above the competition. Eventually, you will witness growth in sales faster than you had imagined.
We’ll look into five tips you can use to increase the popularity of your online store that will give you an advantage over your competitors.
Search Engine Optimization (SEO)
At the beginning of the internet, web admins created material and published images. They made sure that the search engines would rank their website in the top positions due to reasons that were not clear. To date, this practice has come a long way.
Website owners do not give anything up to chance. There are public-domain algorithms that Google employs to determine which websites to display to its users.
Many people search for something online using search engines such as Google and Bing. They are built to utilize a range of data from websites to generate a list of results that match the search query.
Search engines identify which websites are most likely relevant to the question and then display the results in order of importance.
If you’re beginning to learn about selling on the internet, it might be challenging to decide on the first three aspects. Establishing an image for your business and getting other websites to connect to your site takes time and effort.
You can think about the future with your strategy for content.
In short, the most efficient method of attracting more customers to your website is to improve the quality of your content to ensure that search engines can recognize it as being relevant to searches relevant to your products. You can do this by using a Google Trends API and finding out what topics users are searching for most. That’s what we mean by SEO.
Create Amazing Content
The way marketers have been saying it for the last few decades: Content is King!
There’s no better or simpler way to be prominent on Google’s search results. Google considers you an expert in a specific subject if you have posted many articles on your field of knowledge.
If your store’s online shop sells fishing gear, Google might direct avid fishermen looking for information on how to catch a vast fish’ to your website.
The blog section on your eCommerce website doesn’t need to be prominently displayed on your homepage. You can add a brand new blog section, which Google indexes.
Most eCommerce websites have hidden blog sections, in which you need to scroll until the end of the page to locate a small “Blog” button. But, you can take one of the blog’s titles on the website and paste it into Google.
You’ll notice that google crawls the website and displays it in the search results.
Optimize Site for Mobile Devices
Google does not index sites that do not have an optimized mobile theme. This is understandable since there are more mobile users than PC users. Therefore, Google would likely prioritize things that matter more to users.
If Google recommends a website to their mobile users, and that’s precisely how they’re going about it, they want the user to land a stunning mobile-friendly website. You should have the same as well.
If your mobile website isn’t properly optimized it is less likely that Google would index your website.
If you’re an average user, you’ll still be able to perform many things here without assistance from an expert. A lot of WordPress themes come with mobile-optimized versions.
If Google is not promoting your site due to a poor mobile-friendly website, you might have a theme that’s not highly mobile-friendly. However, you can invest a little effort to enhance your mobile site.
Be Active on Social Media
What is the most likely scenario for an online shop without social media accounts? In contrast to traditional methods of communicating with your clients, like emails, social media sites have taken over the world of customer-business communication.
The main social media platforms such as YouTube, Facebook, and Twitter. However, you won’t know exactly where the next potential customer will locate you.
It is also a good idea to join specific social networks that aren’t yet crowded by companies, like LinkedIn, Snapchat, or TikTok. If you’re fast enough, you can understand social media trends that your competitors aren’t yet able to know about.
Be On Top of Mind With Your Emails
It’s hard to find an eCommerce store manager who doesn’t know the importance of email as a lead-generation channel. To increase your store’s visibility through emails, sending out occasional sales announcements to your mailing list isn’t enough.
It’s essential to make use of your emails to constantly remind potential customers and customers of your business so that when the time arrives they require or want products, you offer immediately recall your store.
Making your store more visible doesn’t have to be complicated. Proper use of AI tools and a good marketing strategy are all you need to get your store running wild. Online visibility and search engine optimization are a web of delicate aspects and components.
If you’re looking to improve the exposure of your store online, you’ll have to perform the following tips. It doesn’t matter if you consider yourself an entrepreneur, a techie, or a salesperson.
Marketing skills online are essential for everyone in this day and age of digital technology. If you can do it yourself, that’s great, but hiring experts to complete the task is also an alternative. Don’t let your top products and your brand be harmed by low online exposure.