Did you know email marketing converts 40 times more leads to sales than Facebook and Twitter combined? Even in today’s social media world, email marketing remains highly effective.
Many companies and solopreneurs are coming up with new and innovative ways to make their newsletter more engaging to ensure that their subscribers enjoy it and they get their business conversions.
However, before you get into what the content of your newsletter should be and how it should be designed, you must ensure that it has all the basic elements that drive conversions.
In this article, we look at five such factors that can help you attract an audience and grow your business.
1. Segment your subscriber base
Grouping your audience by their specific interests and/or their current stage in the buyer’s journey is called segmentation. Doing this process will help you in sending more personalized and useful newsletters to your subscribers.
74% of marketers said that targeted messages and personalization of emails improves customer engagement rates. Your customers will only react when they see the information that is useful for them.
For example, if you sell apparel online, you can segment your audience into men and women. It’ll allow you to send personalized emails for each of the two segments. Of course, you can take it a notch up and segment them further into age group, profession, past purchases, and more.
The more segmented your audience and the more targeted your message, the better your conversion rate will be.
2. Have a crystal clear call-to-action (CTA)
Every email should have a clear, concise call-to-action (CTA). Smart marketers end every email with a CTA that drives sales. The more engaging and meaningful your CTA is to your overall message, the better your click-through-rates will be.
For example, if the sole aim of sending an email is to bring the reader to a product’s landing page, make sure the CTA clearly emphasizes that. You could have your email content talk about the product and its benefits and the CTA could be “Product.Store” that takes the user to the product page on your website.
There are two benefits to this:
- An uncommon CTA will get the attention of your user and may encourage them to click it and check out the page.
- Your CTA (product.store) becomes the primary domain name of your product which is easy for your user to remember and come back to the page.
New domain extensions such as .TECH, .STORE, .ONLINE, .SITE, .SPACE, .UNO, etc. are great to get meaningful domain names that can be used as a CTA to drive more conversions and simultaneously promote your product page.
3. Run marketing campaigns for your newsletter
Other than having a pop-up box at the home page of your website, do a few other marketing activities to promote your newsletter. This will help you acquire new subscribers and also aid in boosting sales and conversions.
Companies approach this idea in various ways, depending on how they want to promote their newsletter. Encouraging social media sharing, email forwarding by existing subscribers, or running a contest are some of the practical methods.
For example, let’s assume you’re launching a new newsletter. To generate new leads, you can share what makes your newsletter on social media. You could also reach out to other popular newsletters and ask them to give you a shout out.
4. Integrate social media with your newsletter
You can integrate email marketing and social media in numerous ways to drive sales and conversions. The most effective strategy is to use social media to boost newsletter subscriptions.
For example, you can create a private invite-only Facebook or LinkedIn group and ask your email subscribers to join them. You can then post images of a few interesting conversations to attract new leads for your newsletter.
To further amplify this you could also ask subscribers to invite their friends to subscribe to your newsletter and get access to these exclusive groups. Not only will this strategy increase subscribers, but it’ll also diversify your reach on both email and social media.
5. Actively seek feedback
If you want to be sure that you’re generating quality content for your readers, collect feedback from your current subscribers. Ask them what they’ve liked so far and what they want to see in the future.
Companies conduct regular surveys so that they are gathering up-to-date information from their subscribers. Feedback may also help your marketing team generate new ideas for future emails.
As a solopreneur, you could create a small Google form and ask your subscribers to fill it for a small reward (one that you can afford). By actively seeking feedback, you open a dialogue with your audience that can help you get fresh ideas to boost your newsletter.
Wrapping up: Build your audience and grow your influence
If you consistently follow these tips, you’re bound to have more people joining your email list to receive newsletters. These simple changes will create more interesting and relevant emails that your audience will love to consume.
Besides building your audience, you can use these strategies to develop an everlasting relationship with your existing customers. In the long run, you’ll witness an increase in customer lifetime value (CLV) and a decrease in customer acquisition costs (CACs).