Every successful company’s goal is to increase sales and revenue. Organizations are trying to find different ways to attract their ideal audience and make them purchase the goods or services offered.
No matter how you decide to approach your client, a follow-up is a must to keep the conversation going and maintain the interest. Email might be a great solution – it is a convenient and logical way to follow-up your lead. But how to make sure that your email is being opened and responded to?
Follow-up and find out some great techniques that you can include in your follow-up email writing and some examples and scenarios that could help you out when reaching your potential client.
Tips and Tricks When Sending an Email
Before we give you some guidance on how to write an eye-catching follow-up email, let’s dive into some statistics:
- Approximately five follow-up calls/emails are required to achieve 80% of the sales.
- 63% of people who have requested further information about your organization will not buy from you for at least three months. Around 20% of people will take at least 12 months to purchase.
By looking at this, one thing becomes clear. You have to be consistent and motivated. Do not give up just after the first follow-up email. Try at least a few times before you decide to move forward with other leads.
To ensure your success, let’s look at some important parts of email construction and what to keep in mind when sending a follow-up email.
Subject Lines are Crucial
It doesn’t matter if your email is top-notch; once your subject line is not attracting the attention, your game is practically lost here. Although creating a subject line for a follow-up email might be tricky and one-size doesn’t fit everyone, here is a list of potential subject lines you might want to use in order to increase your opening rates:
1. How can we improve your (business goal)?
2. 10 free tactics to increase (objective)
3. Let’s have a 10 min call on this?
4. (name), quick question
5. (name) recommended we chat
6. Still any interest in us?
7. Any updates for us?
8. It takes two to tango
9. Let’s cut to the chase
Timing is Everything
Knowing when to follow-up on your lead is necessary, as you do not want to go overboard, giving your clients pressure. On the other hand, you cannot leave them hanging for too long as your leads might lose interest. So what to do?
Generally, you would want to follow-up shortly after the initial meeting, call, or email. Approaching your lead within a day or two might be perfect. In this email, you should also include your previous discussion points and suggest or request further steps.
Although this might sound like a perfect plan, knowing your customer will always be the golden rule of a follow-up. The better you know your lead, the better you can plan the timing of your email. Suppose you know the inside information such as expiring deals or new competitors. In that case, you might want to use it to create a sense of urgency and approach your lead appropriately at a convenient time, which will increase your chances of getting noticed earlier.
6 Examples of Follow-Up Emails for Different Situations
Now you know what to pay attention to when writing a follow-up email. To help you even further, we will introduce you to some scenarios which would help you understand the different types of follow-up emails. But before that, let’s look at the anatomy of a perfect email and what might be some necessary parts to include in your follow-up in order to succeed.
Follow-up email after an initial meeting
| Subject Line: Next Step?(Name), I’m writing to follow up. I’m not sure what our next step is.Let me know what makes sense for you as a next step, if any?Thanks for your input.(Name and Contact Details) |
Follow-up email if you have not received a response
| Subject Line: A few things you may not know about (company name) Hi (Name),I sent you an email a while ago about (company name) and how I think we could be a great fit for you.Do you know that our clients report (a X% increase) in (sales/revenue) when they use our (product/service)? We also offer (full training/free trial) and (a X% discount).If you’d like to hear about this in more detail, please let me know. I would happily spend 30 mins telling you everything you need to know. I look forward to your response. (Name and Contact Details) |
Follow-up email for events: conferences, networking, exhibitions
| Subject Line: Here is the information about (company name) you wanted Hi (Name),What a great show. I hope you enjoyed it and would like to thank you for your interest in (company).I’m sure improving your (goal/objective) is one of your company’s main priorities, so I thought it would be great to contact you sooner rather than later.I thought I’d send some information for you to review. If you’d like any additional information about this, I’d be more than happy to have a quick chat over the phone.Just let me know if you have any questions or would like to have a more in-depth conversation. I’m ready and waiting.(Name and Contact Details) |
Trigger events:
| Subject Line: Can I help you with (value proposition), (name)?Hi (Name),I trust that you’ve had a chance to read my previous message and check out our product online, so I thought it was a good time to check in with you again.Have you had a chance to think over my proposal? I’m happy to chat on the phone to answer any questions you may have.Are you free at (date/time) for a quick conversation?(Name and Contact Details) |
Scenario 5: Following up after a follow-up:
| Subject Line: A gift for you and your company Hi (Name),I know how busy you must be managing your team and helping them increase (job function). I sent you some information about (product or service) a while ago and I thought this might be a good time to give you a practical demonstration.I’ve created/attached a few guests (logins/free samples/vouchers that you can use to access/sample product or service). Feel free to share these with your staff and colleagues. I’d be very interested to hear what they think of it.I would really like to have 30 mins of your time as I feel we can really add value to your (area of operations).Can we book a call or a meeting?(Name and Contact Details) |
Scenario 6: Break up email after several follow-ups:
| Subject Line: Should I cross you off my list?Hey (Name),I was just running through my ___ pipeline and cleaning up my backlog of guest contributions. Since we haven’t been able to get your ____ over the past few months, I’m going to go ahead and assume you won’t be able to contribute the discussed _____?If so, no worries. Just let me know so I can comfortably remove it from my list. If you still want to contribute, I’m also happy to keep it on my list and discuss how we can get it completed in a manner that suits your schedule.(Name and Contact Details) |
What do You Need to Succeed When Following-Up?
Although one theory does not fit everyone, you could personalize your follow-up email based on your knowledge about the potential customer. The more customized your email is – the more chances you will attract your client from the very first follow-up email. But do not give up just yet – try at least five times before you close the case.
Remember, first impressions count, so an eye-catching subject line is a must! If you are out of ideas, check some suggestions we have provided above. Also, do not forget about the timing! Make sure you send your follow-up at the right time and decide on the frequency.
To send automated follow-up emails to your clients or subscribers we recommend to use Sender email marketing tool, which will help you more easily track open, click rates and save your time.
We have provided you with six follow-up email examples based on different scenarios. You can now select the ones which apply to you and try the templates yourself. We are sure you will get that ideal client of yours very soon!
