Do you hear that? Ping-Pong. Ping-Pong. That’s emails getting dropped into inboxes every single millisecond.
According to Statista there were 319 billion emails sent yesterday. There will be 319 billion emails sent today, tomorrow and every single day this year! Next year that number will go up to 333 billion daily emails worldwide and by 2023 that number will be 347 billion daily emails.
The funny part is that only 20% of those emails get opened and only 2% get clicks based on data from CampaignMonitor.
That’s such a tiny part of all these emails getting noticed.
Email signatures used to be something that is a nice to have at the end of our emails. Not anymore.
These days email signatures have become a crucial part of your content arsenal to get your recipient to click through on your email and check out your website.
If you do not have a polished and professional email signature with a clear call to action in your email – you’re missing out on potential clicks and sales.
Not long ago I published an article titled 25 Stunning Email Signatures For Any Profession which became my second most popular article on the blog within a month.
What most of my readers asked me about after reading my article is how to use email signatures to increase traffic and sales for their businesses.
In this article we’ll review and analyze eight email signature templates you can use to increase clicks in emails you send to others and in turn drive sales for your business.
Ready? Lets roll!
Growth Marketer Email Signature
Take a look at Devin’s signature below, pay attention to the following:
- This is not some fancy designed signature, it’s pretty bare bones and it gets the job done
- Devin’s photo establishes trust with the recipient right away
- Even if you’re not into sports, this third party validation establishes legitimacy right away “The Official Communications Partner of Pac-12”
- Notice the link and call to action is not the company homepage but instead a targeted landing page for Most Reliable VOIP Provider. This landing page has a chatbot which talks to the visitor, prequalifies them as a lead and collects their contact information.
This is a rather simple email signature, not a lot of design pizzaz in it. But you can see how Devin establishes trust with anyone he emails and gets them to click and land on a specific page on his website where he can measure engagement.
The Inbound Call Center landing page which Devin displays prominently in his signature asks whoever clicks that link to opt in to a conversion funnel. Devin can measure the impact of the click through rate and opt in rate on that page easily.
Marketing Manager Email Signature
What do you see when you squint your eyes at Mark’s signature below? Your eye probably goes to the area with the most contrast – the giant “schedule a demo” button. Ha! Pay attention to the following:
- You can see Mark hired a designer to work on his signature
- The treatment on his photo along with font used for “Kind Regards” and the overall design and color scheme of the signature makes you appreciate what Mark does
- Based on aesthetics of this email a recipient might be more inclined to click through on the call to action
- Including the social profiles in the signature along with the address helps build more trust with the recipient
- Schedule a demo link is a bit too forward but there is a link to the homepage as well for those who are not quite ready to get a demo
Most of us do not have a designer on our staff who we can quickly ask to create our email signature, so I love very bare bones examples of email signatures such as this one below:
Here is what you should pay attention to in Nicole’s simple and yet very actionable email signature above:
- It’s minimalistic, there is no email address or phone number but it establishes trust with the personal image
- Notice the call to action is her latest blog post about google ads for ecommerce, and if you click on the link for the blog post you will see an email capture form on the blog
- By taking away all other elements of the signature and just asking people to read her latest article and opt in if they’re interested in the topic she is simply pre-qualifying her leads
- The company logo is linked to StoreYa homepage so people can still check out the site if they’d like to
I do want to show you one last variation on this type of email signature, this is my own email signature from a few years ago, what I have found is that images take time to load on mobile devices and do not always load properly in different email clients. I remove images from most of my signatures, this email signature is pure text and loads beautifully everywhere.
Founder @ JustReachOut
Attract journalists. Pitch with relevance.
Latest from the blog: Small Business Marketing Tools
Pay attention to the following in this email signature:
- I omit all the traditional parts of an email signature such as address, phone number, etc.
- I focus purely on click throughs to my main website and my blog post
- I did add a few general links of About/Blog/Course
- The Small Business Marketing Tools blog post has an opt in for 62 email templates for marketing in the sidebar – that’s my main way to capture qualified leads
- As you can see by taking away all the other information I am asking the recipient to only click on the links in my signature if they’re interested in the topic – I’m prequalifying them
Blogger Email Signature
There are a few eye popping details in Clinton’s email signature below:
- His name is a GIF animation, if you’re viewing an email from him your eyes are immediately glued to this area on the entire email
- The calls to action are full of contrast and draw attention: “See my photos” or “Follow My Channel”
- Social channel links along with image establish credibility and trust for the recipient to click on of the calls to action
If you’re not a blogger but are an influencer or a photographer or creative you can use this signature template to think through what you’d like to have as a main call to action in your signature.
Author Email Signature
Loretta below is an author and we know that right away by that big call to action to order her book. Here are items to pay attention to in this email signature:
- Even if Loretta does not have a book published yet she can change the call to action to be “Sign up and get notified when my book is out” or “Preorder my book now”.
- Third party validation and testimonial are important for authors – notice that Loretta is showing all her social profiles in her signature – this builds trust
- Playing around with color contrast could potentially help you get more clicks, for example if Loretta changed the “order my book” call to action to be the same purple color as the area with her name it could boost her clicks
Photographer Email Signature
The first thing we see when we look at Dan’s signature below is himself deep at work behind a camera and that amazing shot of a lion from a 4min film on YouTube. We can also also see Dan’s YouTube channel has 122K views. Impressed yet? I bet you that you will click on that video.
Pay attention to the following:
- Your eye always goes to an area with the most contrast. Dan’s personal photo and the lion are those two places in this email signature.
- Showcasing your work right inside a signature is an amazing way to get people to click through to your website – who would not click on that video of a lion?
- The stats of 122K views on this one video is an amazing boost to Dan’s third party validation – it establishes trust and gets prospective customers to click through and reach out to him
HR Email Signature
Amy is an HR manager and we know right away that she is hiring! Look at that bold call to action – you can’t miss it! Even if you don’t read her email text at all and skim over her image you will see that green button letting you know she is hiring.
Pay attention to the following:
- Amy knows that if people are looking for a new job they first need to learn about the company and its culture so having the social media links for the company is a must
- The email signature is very basic, not a lot of design pizzaz, but it includes all the minimal basic information Amy thinks her prospective applicants might review before clicking the green button
- The call to action leads to a page where Amy asks them some questions about what they’re looking for, takes their contact information and then shows some open positions
Over To You
Email signatures are one of the most overlooked marketing channel to drive targeted clicks to your website and increase sales. An email signature goes on all the emails you send back and forth every single day, it’s viewed by people who might be interested in your offering and simply do not know about it.
It’s your job to have the most up to date targeted call to action in your email signature. If you have a generic email signature with a simple link to your homepage you’re simply missing out.
Make sure to show people your most popular video, your best blog post, or ask them to engage with you by sharing a targeted landing page in your email signature.
Over to you now, take these templates above and improve your signature to get more clicks and drive sales for your business!