The e-commerce environment is constantly changing. If you can get the math right, you’re pretty much all set.
As an e-commerce entrepreneur, it’s important that you stay up-to-date with the latest trends in order to stay on top of your game. You’re confronted with new information at every step you take. But, of course, not everything is worthy of your time. Thus you need to filter out things that will work for your e-commerce business in the long run.
There are several steps to starting any business.
First, comes an idea, then comes a solid plan for profitability. And to get that money flowing into your corner, there’s this thing called scaling — making things grow without working forever to do so.
With that in mind, here are 8 best ways you can scale your e-commerce store.
1. Getting the Word Out
It’s pretty basic. If nobody knows about you or your business, then nobody can buy from you.
One of the first things you want to look at is coming up with a great business plan. Now, we can’t list a one-size-fits-all strategy here as one simply doesn’t exist.
What it ultimately looks like, however, boils down to what your e-commerce business consists of, where you ship to/from, who your audiences are, and so much more. However, in terms of generalities, you can’t go wrong with special discounts, offers, coupons, or incentives.
Also, you need a good business plan template as it can help you get your plan(s) organized. It can provide you with a guideline to follow. This way, you won’t get stuck looking at a blank page trying to figure out where to start. Moreover, it can show you the general layout of a standard business plan to help you get started.
Once you have a strategy, the next thing to do is choosing a domain name for your e-commerce store. It’s undoubtedly one of the most important decisions you’ll make for your e-commerce business. Consider giving your brand a name that evokes more than what you sell. This ensures that you’ll be not only memorable but also recalled with positive emotion by invoking ideas and feelings that resonate with your target audience.
2. Investing in Automation
If you want to scale up your e-commerce business, you’ll have to source out the things you were doing yourself beforehand.
The idea here is to cut down on man hours spent performing these tasks that either software or someone else can do, and spend more time to the finer, more sophisticated nuances of your e-commerce business.
Automation has another great perk: it can deliver a consistent approach every time.
3. Using the Amazon Login Function
If you want more clicks and customers coming to your e-commerce store, a great way you can do this is by providing visitors with the option to login using their Amazon credentials.
This will make the whole sign-in process much quicker, as consumers don’t need to enter different login details each time they visit or purchase.
Amazon has been a major e-commerce player for years. Now, you can leverage their huge client base through this function, which is more than 300 million users. Other big e-commerce sites are also making use of it, boosting traffic and sales. You can check out the e-commerce applications that Amazon offers to further develop your business.
4. Putting an Increased Focus on Consumer Support
We would like to make an amendment to the second point.
Consumer support shouldn’t be one of those things you fully automate. This is mainly because the process of scaling is when you want to keep a human touch on it.
There’s a possibility to lose personalization during the growing process, and poor consumer support is something that can hurt you greatly down the line, especially with customers having so many options at their fingertips.
Your best bet here is to combine automation with a personal bent. This way, buyers will really feel like people rather than just dollar signs.
5. Getting Something/Someone Else to Fulfil Orders for You
When you scale your e-commerce store, you should stop self-fulfillment. It will just eat up way too much of your valuable time.
Consider the steps you need to do yourself:
- Choosing an appropriate-sized box or padded envelope.
- Paying for the said envelope or box.
- Working in the price into the product’s cost.
- Making a shipping label and attaching it.
- Finding and choosing the item from the shelves.
- Wrapping the item and putting it into its box or container.
- Buying packing material as well.
- Factoring in cross-border tariffs into the product’s price.
- Taking the time to visit a shipping office, standing in line, telling the agent what you need, then spending more time going back to the office.
- Rinsing and repeating, plus other miscellaneous things involved in fulfillment.
Your eyes may get a bit wider as you notice the overall cost of paying something or someone else to do it for you. But, when you compare it to your projected revenue from scaling up, you’ll discover that it’s really worth it.
6. Working the Social Media Trend
Social media just keeps getting bigger each year, and businesses understand that very well. Building a strong brand is important when it comes to social media marketing.
Here are a few examples of the type of social media tasks you might need help with:
- Using Facebook’s Insights to make more effective marketing campaigns.
- Crafting, timing, and publishing engaging posts on your social media handles.
- Creating your brand’s voice.
You get the idea!
It’s crucial to ensure that these operations are carried out smoothly. This can either be done by you or a third party, depending on your business’s size.
Users’ attention spans are becoming shorter by the day, and you need to make sure that you’re grabbing people’s interests quickly. And the best way you can do this is via social media engagement.
7. Creating Content
Engaging and retaining consumers is important, and content plays a big role in that. Appealing and relatable content help drive visitors to your website. That’s why you’ll need a solid content marketing strategy.
Content marketing is known for amplifying your conversion rates six-fold. So, you might want to look into spending more time with your content making strategies among other things.
Also, create your site’s content around the keywords your customers use. Make sure your website is fully scannable by Google and other search engines.
Additionally, you can use internal and external links to quality resources liberally. However, it may take a few months for your SEO to start driving results, which is why it’s crucial you start now.
8. Paying Attention to Your Site
Whether you’re using Amazon or your own website, you shouldn’t forget about your site. It’s the first point of contact for a lot of your customers, and first impressions are a whole lot more important online than in person.
If something does go wrong, you won’t be able to tell by their body language and take a few moments to make things right. Instead, they’ll just click off and go to another website, which is obviously something you wouldn’t want ever to happen.
Consider keeping your website free of grammatical errors, full of attractive, high-resolution pictures, high on functionality, and above all, ease of use. Also, keep updated with all the promotions that you’re currently offering.
Keep in mind that these aren’t the only things you’ll do in order to scale your e-commerce store. However, these are eight of the most important for sure.
You need to start and keep the momentum going if you want to drive more and more sales. You’ll also want to free up your time by getting rid of the redundant things like picking and shipping.
Finally, take good care of your current customers. If you don’t treat them like the gold they are, someone else likely will.