Virtual assistants are now a popular job, but while it may seem that they are everywhere, business owners seem to be overlooking their services altogether. In reality, having virtual assistants working for your small business opens up a variety of opportunities for you.
From providing high-quality customer support to freeing up time for other business-related activities, there are so many things to consider. Hence, here’s the ultimate guide for increasing sales with the help of a virtual assistant.
Who Are Virtual Assistants and Why Do You Need Them?
Virtual assistants are often self-employed freelance workers who offer their primarily administrative services to different clients. Virtual assistants work remotely from an office or from their own home and can even be located all over the world. Some tasks that virtual assistants offer include scheduling appointments, making phone calls, managing email inboxes, and more.
When it comes to having virtual assistants working for your business, there are different things they can do along with the tasks mentioned above. You can either hire a single virtual assistant or you can hire an entire team depending on your business size and industry, your goals, and your client base among others.
Perhaps the most important thing you should understand about virtual assistants is that they can have very different skillsets and can have varying degrees of education and experience. This is why you need to be particularly meticulous when hiring virtual assistants for your small business.
#1 Free Up Time for Other Activities
First and foremost, using a virtual assistant means that you will be able to free up time for other business-related activities. This, in turn, lets you shift your focus to more important tasks while letting the virtual assistant take care of the easier or less complicated aspects of managing or promoting your business. Whether it’s sales or marketing or something else, your virtual assistant will definitely make your job much easier.
That being said, this largely depends on the size of your business and the number of virtual assistants you employ. If your business is fairly small, you may even be able to get away with having only one virtual assistant work for you. On the other hand, if you are a small business owner but your business isn’t really that small, you may need to hire a team of virtual assistants to really let you focus on sales while they perform other tasks.
#2 Deliver 24/7 Live Chat Support
One essential thing many business owners seem to forget about is customer support. As experts from the writing service reviews site Alltopreviews put it, “The quality of your customer support defines the quality of your relationship with customers which essentially means that the worse your support is, the worse your relationship will be. And if your relationship with customers is poor, your sales will inevitably suffer.”
When you have a virtual assistant (or a team of them) working for you, you are able to deliver 24/7 customer support via live chat (or phone). This way, any customer question can be answered in an instant which will influence whether this customer likes your brand or not – and whether they return to make a second or third or even fourth purchase.
#3 Create Email Newsletters
Email marketing is by far one of the most effective types of content marketing and digital marketing as a whole. That is why you need to dedicate a lot of time on your email marketing strategy to create high-quality emails that will actually be effective. Otherwise, you may end up with email campaigns that require from you a lot of investment while bringing underwhelming results.
This problem can be solved with the help of dedicated virtual assistants who specialize in email marketing more than anything else. Virtual assistants can create email newsletters that will notify customers about sales, provide them with special offers and discounts based on their past purchases, and educate subscribers to encourage them to buy more.
#4 Convert Customers into Returning
As mentioned earlier, virtual assistants can convert new and existing customers into returning ones which will help you regularly increase sales and keep them high. However, while email marketing is a great tool for this, there are many other techniques virtual assistants can use for successfully managing this conversion on a regular basis.
As experts from the research paper writing services reviews site note, “Having returning customers is cheaper than having to acquire new ones every time. Your virtual assistant team can use a variety of tactics to convert customers into returning ones regularly, including email marketing, social media marketing, personalized customer support, and others. You may even be able to create your own approach through experimentation.”
#5 Research and Contact Leads
One of the most important aspects of having a successful business is knowing who your target audience is and working with this audience correctly. This is why researching leads is so important – and that’s exactly what can be done by virtual assistants. The more you know about your leads, the more effectively you will be able to work with them.
After the research is complete, your virtual assistants will need to contact these leads. What’s great about having a team of virtual assistants is that you will be able to find a personalized approach to each lead separately. Some people will prefer emailing while others will want to only use the live chat option on your site. Others may even want to contact you on social media while some will want to have a phone call. Whatever the case is for each lead, your virtual assistants will be managing this contacting process from start to end.
To sum up, using a virtual assistant (or even several of them) for your business will allow you to increase your sales both directly and indirectly. Use the tips in this article to help you set up your own team of virtual assistants and start increasing your business revenue.