In this post, I will explain to you the benefits of a Facebook business page, which will help you grow your business.
Social media has grown from being just a social networking platform to an important marketing tool for growing business.
In this technology age, you don’t need to be wasting time on Facebook chatting and having fun only but you need to utilize the Facebook marketing tools.
With Facebook, you will take your business to another level. Read on as I explain everything you need to know.
What is Facebook?
According to Wikipedia, Facebook is an American online social media and social networking service based in Menlo Park, California, and a flagship service of the namesake company Facebook, Inc.
Facebook was created in 2004 by Mark Zukerberg and since then, the platform has seen rapid growth.
Facebook also owns Instagram and WhatsApp after acquiring both in 2012 and 2014 respectively.
How many people use Facebook?
Facebook is the biggest social network in the world with over 2.7 billion monthly active users as of the second quarter of 2020.
In the third quarter of 2012, Facebook became the first social network to surpass one billion active users.
Active users are those who have logged into Facebook during the last 30 days.
What do I need before starting?
When you create your Facebook account, it’s not advisable to use your profile to advertise your business.
What you need is to create a Facebook page for your business. Creating a Facebook page is easy.
Put the preferred name of your business as the page name then proceeds to the next step.
10 Benefits of Facebook business page
Now you have seen how popular Facebook is, the next thing is how to make good use of the platform for business purposes.
I will share 10 Benefits of the Facebook business page right away.
- Low-cost marketing strategy
We all know that advertisement is expensive especially when you want to place your advert on big brands.
Meanwhile, Facebook made it easier and affordable for business start-ups to advertise their products and services According to their budget.
Marketing campaigns that would cost thousands of dollars through other channels can be used on Facebook for a fraction of the cost.
Larger businesses also take advantage of Facebook advertisements for finding new clients.
- Share information about your business
With your Facebook page, you can share information about your business to help people learn more about your business.
Your Facebook page needs to be well optimized. Add basic and relevant information on your page.
Information like business name, address, contact phone number, email, products, and services description.
You can also write about your staff profile and competency to build trust from potential clients.
- Share pictures and videos of your business
Facebook allows the sharing of media such as photos and videos on profile, Facebook group, and page.
Take advantage of the opportunity to showcase your business catalog on your Facebook page, either video or photos.
With a Facebook page, you don’t need to print posters and brochures to advertise your business, just make use of your Facebook page.
This is a great way to showcase your products to your potential clients without clients having to visit your physical address.
- Communicate with existing and potential customers
One of the important benefits of the Facebook business page is to communicate with your existing customers and potential customers.
You can talk to customers by replying to comment on posts on your Facebook page.
Always be prompt in replying to customers’ comments and make sure you provide the person with the needed information or service.
You don’t necessarily need to advertise all the time on your Facebook business page. Post relevant content to engage with your audience.
Make sure you only pay attention to your industry, avoid posting things that don’t align with your business.
- Create brand awareness
You can use Facebook to create brand awareness with a good Return On Investment (ROI).
Encourage your friends to like your Facebook business page and also invite others to increase the fan base of your page.
Once people like your page, they will receive your updates on their timeline, where their friends will also see them.
This strategy helps to build awareness of your business.
- Provide customer support
After purchasing your products, customers can post after-sales questions on your page which you need to answer to provide the necessary support.
When you talk about the benefits of the Facebook business page, providing support is a very crucial aspect.
Someone like me, I don’t do business with a brand that offers poor customer support because I love to ask questions where I have difficulty.
You can use your Facebook page to provide support to your customers and always be fast about it.
- Drive traffic to your website
Facebook is a trusted source of traffic that you can rely on to build your website audience.
You can use your Facebook business page to drive huge traffic to your website and make sales.
You can drive traffic to your company website, e-commerce website, or blog.
All you need to do is include a link to your website on your Facebook page.
Making use of Facebook hashtags also helps to increase engagements on your post which will drive traffic to your site.
Many businesses report that the greatest benefit of Facebook is the traffic that it drives to their site.
Visitors will turn to customers after being redirected from a Facebook page to a website as they will be exposed to stronger marketing messages with the option of buying goods and services.
Those Customers who come to your website through Facebook will trust and buy from you because they already know you right from Facebook.
- Targeted advertising
Facebook is perfect for advertising because of the targeting features it offers.
What is the targeted advertising?
Targeted advertising serves the purpose of placing particular advertisements base on specific groups to reach consumers who would be interested in the said information.
Types of targeting include, but are not limited to advertising based on demographics, psychographics, behavioral variables, interest.
Facebook can analyze all the information that millions of users add to their profiles.
When you want to run Facebook ads, you have the option of choosing the target audience you want and Facebook will show your advertisement based on your optimization.
An example is, if you run an advertisement looking for Search Engine Optimization (SEO) experts, after doing your targeting properly then Facebook will show your advertisement to people who add SEO experts on their profile.
- Deals through Facebook Places
Facebook places are another important feature of Facebook which internet marketers are taking advantage of to reach their customers.
Facebook Places allows users to ‘check-in’ on mobile devices at a particular place, for their friends to see their location on Facebook.
Facebook Places feature also identifies popular places close to where a user checks in.
Another way of using Facebook Places is to monitor when a user checks in to a particular neighborhood, street, or business, they receive a list of nearby businesses.
You can use it to offer discounts, freebies, and loyalty rewards to your customers which will make them recommend more customers to you.
Note: Only pages that have been listed as a Company and Organisation or a Local Business in the category set up are eligible to add a location.
- Easy to use
If you have used the Facebook page in one way or the other, you will agree with me that it is easy to use.
You don’t need to be tech-savvy before you can use a Facebook page for business.
Facebook has made everything simple and easy to use even if you are a newbie.
Does it require coding knowledge? Is this your question right now? Not at all, Facebook doesn’t require any additional knowledge to use, no coding knowledge needed.
After reading the benefits of the Facebook business page, I believe you now understand how you can make good use of your Facebook page and attract new customers.
The benefits of the Facebook business page I highlighted above are all that you need to know before starting your Facebook advertising.
If you want the success of your business, then you need to leverage the opportunities around you.
One of the opportunities is using a Facebook business page to run the digital marketing of your business.
Many successful business owners use the Facebook page to market their business online.