Top 10 Marketing Tools Every Business Needs

When you are ready to take the steps that will move your business forward, the journey might seem daunting. There are so many metrics to be gauged, so much research to conduct, and so many management decisions to be made. However, marketing tools can do most of this time-consuming hard work for you.

At least 20% of businesses fail to keep their offers relevant enough to continue operating and therefore close within their first year. Those who make it through rely heavily on automation and analytics to build effective marketing strategies. This article ranks ten marketing tools with their features and pricing so you can spend less time searching for tools and more time building strategies. 

Ten Marketing Tools to Upscale Your Business 

Most tools deal either with web activities, social media, or both. Email programs, CRMs, design tools, and web forms cover the basic processes in a buyer’s journey, while other tools like analytics, SEO tools, and keyword rank trackers refine the details for more clear results. Marketers aren’t limited to these platforms and can test multiple options until they find what works best. 

  1. Mailbird

Email communication is essential for all businesses, and an email client like Mailbird removes the stress caused by cluttered and overwhelming inboxes by unifying all your email accounts in one place. This means less anxiety caused by countless spam messages and more time to write a thoughtful response.

Mailbird is equipped with an intelligent algorithm that allows you to seamlessly search for files and content among your emails. What’s more, thanks to third-party integrations, you can get your favorite apps (such as Facebook, WhatsApp, and Asana) connected within one interface. 

Features

  • Unified inbox
  • Third-party app integrations
  • Spam filtering
  • 24/7 email support
  • Inline reply option
  • Speed reader
  • Smart memory usage
  • Customized sounds and alerts
  • Unroll.me integration to clean up unwanted emails 

Price plans

Mailbird is utilized not only by individuals but also by large enterprises. Consequently, you can select between two of its plans: personal and business. The personal plan costs only $3.25 per month, while the business plan consists of either a $4.92 monthly subscription or a one-time payment of $99.75 for lifetime usage. 

  1. AdWords Performance Grader

Almost all businesses use Google Ads, and this tool assists in measuring and tracking these activities in more detail. Considering the overwhelming load of data with which you’re provided, it’s worth using a tool like AdWords Performance Grader for a simplified overview of the advertising on the platform. 

The tool compiles a report that analyzes all the campaigns during a selected period and assigns an efficiency score to each ad. Moreover, you’re sent an updated monthly report tracking all your active campaigns. 

Features

  • Ad campaign analysis
  • Mobile readiness score for campaigns
  • Fundamental ad metrics 
  • Quality score
  • Click-through-rate analysis

Price plans

In order to remove the guesswork from your advertising campaigns by using all the features of AdWords Performance Grader, you have to pay a $49 monthly subscription for its services.

  1. BuzzSumo

Relatable content is a key factor for maximizing your marketing results. By using BuzzSumo, you stay knowledgeable of what the internet is buzzing over when it comes to your industry. This way, you’ll never run out of ideas for your next piece of content. 

What’s more, BuzzSumo is a cloud-based tool that examines the industry to find more than popular topics and ideas. It is a useful tool to check insights for your business and connect with top influencers. 

Features

  • Content insights
  • Influencer discovery
  • Content notifications
  • Multi-channel data collection
  • Social media integration and monitoring 
  • Results categorization/grouping
  • Activity dashboard 

Price plans

BuzzSumo caters to businesses of all sizes and types. Therefore, they offer different packages depending on the activities you plan to perform. For instance, their Plus package costs $179 per month, while the Pro package is $99.  

They provide a large package for $299 as well. These three packages can be purchased directly on their website, while if you’re interested in the enterprise package, which starts from $499 monthly, you have to contact their support. Before deciding which package to go for, make use of their 30-day free trial, which doesn’t even require a credit card.  

  1. Screaming Frog

Without the right SEO optimization, your website is less likely to rank on SERP. By using Screaming Frog you perform crawling to your website to help you tackle SEO issues after auditing and analyzing data. 

Features

  • Locate redirects, errors, and broken links 
  • Metadata and title analysis
  • Audit scheduling
  • Data extraction with xPath, regex, or CSS path
  • Review meta robots and directives
  • Find duplicate content
  • Sitemap generation (XML)

Price plans

Users who would prefer to test the tool before purchasing it are provided with a free version. 

As you might assume, the free version has a limited number of features. For access to all the features, you have to purchase the premium version, which costs $208 annually.  

  1. ContactMonkey 

Smooth communication is the key for all business operations to run successfully and yield optimal results. ContactMonkey is a cloud-based tool that helps measure productivity in your email communications. You could integrate it with Outlook or Gmail and track the communication between your teams. 

The system provides you with data on responsiveness and email engagement, as well as an analytics dashboard and real-time link tracking. You can also integrate Salesforce and utilize their email templates for quick communication. 

Features

  • Content ideas for emails 
  • Email categorization
  • Email scheduling
  • Ready-made email templates
  • Planning calendar for internal communications

Price plans

Their Professional plan starts from $10 a month but depending on the features you need, you can request a special price for a custom package. For a free trial before choosing your subscription you may have to watch a demo and reach out to them. 

  1. Appoint.ly

Scheduling is the first practice of any business that intends to optimize its operations and save time. One of the most effective tools in the market to assist you with schedule management is Appoint.ly. 

The organized interface allows for practical and hassle-free scheduling of your appointments. It eliminates the need for constant communication through emails until the appointment is booked. Communicate with prospects, share your availability, and let them set meetings with a click.

Features

  • Supports integration with major calendars
  • Seamless synchronization between time zones
  • Multiple appointment types supported
  • Customizable links
  • Email alerting system
  • Mobile support

Price plans

The tool comes with a free version with limited options and features. If you find it useful after this trial, you may want to subscribe to the premium version for $8 a month. 

  1. Optimizely

Testing is the key to building the perfect websites that attract and convert. This is the principle upon which Optimizely is built. Mainly directed to enterprise owners, the tool assists developers in performing A/B tests while building websites. 

Optimizely analyzes the conversation rates for various web page versions and suggests ways to optimize them for more results. Also, the tool integrates with other tools, like Google Drive, Clicktale, and Demandbase.

Features

  • Visual editor 
  • Raw data export
  • Security compliance 
  • Website optimization and customization 
  • Activity tracking  
  • Advanced statistical reporting 
  • Real-time editing
  • Web experimentation
  • Multivariate and A/B testing

Price plans

As with the six previous tools, Optimizely offers a limited number of free features. Full access to all testing and customization features costs $50,000 annually, and it’s mainly purchased by enterprises. 

  1. Biteable

Video content is rapidly becoming one of the most effective methods of marketing. Biteable makes video production straightforward and effortless. Businesses, entrepreneurs, marketers, and creatives can use the software to produce different video formats, such as cartoons, animations, presentations, and other visuals. 

Rated as a top-quality and advanced video-making service, the software is fairly practical to use. You don’t need to have any preliminary experience or talent for creating videos. Anyone can learn to design beautiful videos without much trouble.

Features

  • Animation options
  • Duplication options
  • Royalty-free music
  • Drag-and-drop editing timeline
  • Team editing 
  • Social media synchronization 
  • Pre-made templates provided 
  • Text overlaying

Price plans

For an introduction to Biteable try the demo version, which illustrates how the tool works. Then, if you want unlimited exports of your work and use all the features (including countless royalty-free images), consider purchasing the paid versions. The initial package is priced at $19 and the premium version at $49 per month (or $23 per month in the annual plan.)

  1. Fanpage Karma

We’ve spoken about analytics-tracking tools focused on measuring web traffic so far. Fanpage Karma tracks the performance of content across social media platforms in particular and presents all the data in one place.

It’s a tool useful for analyzing your content as well as the competitor’s content. It allows users to monitor their pages or channels to find where the audience is located, their interests, top-engaging content, and optimal posting times.  

Features

  • Performance analytics
  • Engagement monitoring
  • Detailed reports 
  • Multi-channel monitoring 
  • Content scheduling
  • Notifications

Price plans

First-time users can explore the features of Fanpage Karma solely on Facebook through the freemium version. For additional social media accounts and features, you’ll have to purchase one of the paid versions. 

All features are packaged in four monthly subscription plans starting from $69, which is the Bronze plan, $199 (Silver Plan), $299 (Gold Plan), and $799 (Platinum Plan). 

  1. Mailshake

Mailshake is an email management service that allows businesses and marketers to send mass emails to their prospects. Although email is the main option, you can choose to contact them through other channels, such as social media or their phone number. All these come unified in one dashboard. 

The secret of Mailshake relies on personalization. The service aims to arm its users with powerful email templates to communicate with both their warm and cold leads. By integrating it with Hubspot, Salesforce, or other third-party apps, you can really shake up the (e)mail market.

Features

  • Lead catcher
  • Calendar integration
  • Email automation
  • CRM integration
  • Testing options
  • Smart scheduling
  • Social media and phone outreach 

Price plans

Pricing is structured in two packages for Mailshake customers. One package is dedicated solely to email outreach, with third-party integrations and email template management. This package costs $59 per month. The second package includes all the tools to maximize your sales goals, including email marketing, a phone dialer (with unlimited minutes in North America), and social media selling, and is priced at $99. 

Final Thoughts 

Finding an idea for your next social media post doesn’t have to take hours anymore. Tools like BuzzSumo serve you new ideas and check if competitors have used them. If the piece works or not, you’ll know it by tracking it through Fanpage Karma. Some users will be triggered from your CTA to visit your website, and some won’t. Those who do have a long way to go on your site.  

If they bounce back, Optimizely has all the tools to help you keep them on the page next time. Not to mention Screaming Frog and AdWords Performance Grader that make sure you get visitors from the web. And if they continue the journey and opt into your web forms, you have a whole bunch of tools like Mailbird, Contact Monkey, and Appoint.ly to build relationships through email and promote your offers. Take these tools and work the magic yourself. 

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