Every small business faces growth challenges especially when the business is just starting out. This is why it is important for any business to implement the four (4) tips I will be sharing with you below:
Create a Website for Your Small Business
Today’s world is one that requires your business (big or small) to exist online. If you own a service, wholesale or retail business, you need a website. Adding a website to your business’s marketing and growth strategy will help you expose your small business to customers surfing the internet for the product or service you render. Having a professional and appealing website will set your new business apart from your competitors and a user-friendly (in other words, easy to use website) will ultimately improve your business’s bottom line.
Wondering what the value of getting online is? Here are some facts for you:
According to a report released by Hootsuite in January 2018, 78% of active internet users in Nigeria prefer to complete tasks digitally when possible. As of February 2018, the number of active internet subscribers in Nigeria hit 98.3 Million. What does this tell you? Your customers are online and you can only market your product or service to them if your business is online.
We are currently helping small businesses get online by designing corporate and e-commerce websites at half the price. You can take advantage of this promo on takeitonline.ng.
Still not convinced that your business needs a website? Below is an infographic that shows you 13 reasons why your business needs an e-commerce website.
Use a Secure Professional Email Address Service
It is a bad look for your brand if you correspond with your potential customers and partners using a Gmail or Yahoo email address. They will very likely not take you seriously. These free email accounts are great for personal use but are not great for your brand.
Put yourself in a customer’s shoes.
If you receive two different emails that claim to help new businesses grow from email@example.com and Janedoe@xyzbusinessconsultants.com, which business will you contact? You will very likely discard the email from firstname.lastname@example.org and contact Janedoe@xyzbusinessconsultants.com.
Jane Doe’s email was sent using a professional email address. If fraudsters use professional email addresses to con their victims, what excuse do you have for your business? You can get a secure professional email address for as low as N500 per email and if you visit takeitonline.ng, you can get 20% off your order. If you already use professional email addresses but your website files and emails are sharing your hosting space, you need to get host them separately. We will help you migrate your emails so you do not have to worry about that. Start now and get 20% off.
Still in doubt, here are 5 interesting reasons you need professional email addresses for your business.
Market Your Business Online
For your website to appear in search engine results when people search for your brand, products, and services online, your website needs to be search engine friendly. This is where search engine optimization comes into play. When your website is properly optimized with keywords that people use to search for your business, is properly linked, other websites link to yours and so on. You can learn how to optimize your website for SEO using these simple steps. If you own an e-commerce website, you can use these tips to optimize your online store for better visibility and sales.
To drive traffic to your new website, you should consider running Google ads (search ads, display ads, video ads, shopping campaign ads or call ads). Discounts on your products and services are one other way to draw your target audience’s attention away from your competitor’s business to yours. So if you can afford to, give your target audience a sweet deal they cannot say no to.
You can also drive traffic to your page via social media. Social media channels especially Facebook, Instagram, and Twitter are all the buzz now. Post quality and engaging content on your social media pages regularly, engage with your clients and you could be the next viral brand.
When using social media, do not forget to use hashtags. These social media channels also have ad channels. You can either learn how to run ads on these channels or hire an experienced digital marketer to help you out at a fee. Want to learn how to create an all-round digital marketing plan? Check out this blog post.