If you are the owner of a struggling website, you may have inspected all possible corners to see why you aren’t getting the views you want. One factor that most website owners tend to overlook is their website’s speed. That’s understandable, as speed is not something you can see immediately. But it has quite a negative effect on your website.
According to recent data, a second delay on your website leads to an 11% reduction in page views, a 16% decrease in customer satisfaction, and up to a 7% loss in conversion rate. Before you fix the problem, it’s imperative you know some of the common reasons why websites load slowly.
HTTP Requests
These refer to items on your website like videos, texts, stylesheets, and images. Each one will require an HTTP request to load. Simply put, the more HTTP requests there are, the longer the loading time.
To reduce the number of HTTP requests that your website processes, you may want to omit some unnecessary materials. On the other hand, you can also combine some elements such as images, so that they can load as one.
Poor Hosting Service
One of the most common problems is that website owners aren’t using the right hosting service for their website. Aside from picking the right firms for the job, you need to choose between Shared, Dedicated, and VPS hosting. If you want a fast website, you may want to opt for VPS hosting, even though it is a bit on the expensive side.
If you are cutting expenses with Shared hosting, keep in mind that you are sharing a server with several other websites, and yours may load slowly from time to time.
Dedicated hosting is the mid-range option. Aside from being cheaper than VPS, it is also a lot faster than Shared hosting. If you are just starting up, this may be the best option for you if you want a fast website. You can get all your hosting solutions on our website.
Too Many Images
Some website owners are guilty of bombarding their website with images. This should not come as a surprise, as visuals are always appreciated. However, you may want to omit images that don’t add any substance to your website, since heavy images could be a burden to load.
Also, make sure to use the appropriate size for your website so that it can load properly. There are many free image compressors which can reduce image and file size for better optimization.
Heavy Code
The bigger your website’s code, the longer it will take for your pages to load. Understandably, condensing your code into smaller units could result in a few problems later on. However, if you use the right solutions, you can minify your code in no time. Alternatively, you can seek the help of a professional developer to improve your code.
Here’s the bottom line:
Website speed truly matters as people want great content alongside great performance. Make the time and investment to improve your website speed. You’ll be surprised at the improvement in your page views later on.
You can get super fast hosting for your website when you host your website with any of our WordPress hosting plans.
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