Creating an engaging website is critical to maximizing the value of customers who land on your website. When customers spend longer time on your website, they convert. You don’t have to spend marketing dollars and reach out to them through various channels, reducing your cost of acquisition. An engaging website directly translates to customer engagement and customer loyalty.
- Increase website speed
A faster website will give the users a better experience. If your pages are too slow to load, your visitors will get frustrated and leave your site. You can do this by compressing images and limiting the plugins you use on your website to essential ones. You should target your page load time to be under two seconds. Anything higher than that is likely to cause visitors to leave your site.
- Use attractive and responsive design
When a website is attractive, visitors tend to stay around longer. On the other hand, if a website’s design is outdated, it will turn away visitors. More traffic comes from mobile devices than ever before and making your website design responsive is no longer a choice.
- Create engaging content
Creating great content is one of the best ways to add value to your visitors and ensure that they return to your website. It also helps users to find you through organic search. Once visitors see the value in the content you’re providing, they are likely to return and convert. Moreover, engaging content establishes trust with your audience.
- Highlight social proof
Testimonials and reviews are another way to demonstrate social proof and build trust in your website visitors. The testimony of other customers encourages other potential customers to buy.
One smart way of showcasing social proof is by promoting a webinar, which features a well-known industry professional or a satisfied customer. Getting an unbiased opinion about your product or service is an excellent way to engage your visitors and potentially turn them into customers.
- Make your site easy to navigate
If your website is confusing and if pages are hard to find, visitors will leave your site. The key is to streamline your website and make sure that your site is simple and easy to navigate.
- Hold a contest or giveaway
Gamification is a fun way to improve your engagement metrics and drive new visitors to your site. Holding a contest is a great way to collect email addresses and further increase engagement. The social element of contests and giveaways is a surefire way to promote your brand in a light-hearted and engaging manner and win customers.
- Provide contact information
If customers would like to get in touch with you, they should be able to find your contact information easily. Displaying your contact information prominently will help your visitors. This improves the trustworthiness of your website. Providing live chat on your website is another way to engage your visitors. Often customers may be frustrated by the long wait times to get a customer service representative on the phone. Live chat is a way to get around this and provide a contact point for the customer to connect with you easily.
- Understand your customers
By understanding your customers’ needs and by using emotionally connecting with your customers, you can improve your engagement metrics. Collecting feedback can be collected through qualitative surveys. Make sure to make your surveys short and ask the most important questions. You can improve your website based on survey feedback. Another way to collect feedback is to understand the customer problems by listening to calls from customer care and improving on the areas they bring up frequently.
By paying attention to your website engagement metrics such as Page Views, Time on Page, Bounce Rate, Pages per Session, Average Session Duration, etc., you can fine-tune the aspects of your website that need improvement and keep your customers coming back.